Monday, November 3, 2014
THE MERCURY PRESS (News So Fast It Isn't Even True)
Good news travels fast digitally. We have the internet, but the have nots, have not. We get to read whatever we want today. Most people never get to read much of anything very interesting. Fear tops the news. What do you want to read about? The privilege to choose is a huge responsibility. I know, let's start a fictional news service, a Mercury Press. People love a good read. Our biggest luxury is having the time to read what we want to read. Reading is a privilege. (Now the reader gets read.)
Blurred lines connect journalism with storytelling? Magazines predict the reading habits of subscribers. (Reading the readers?) We aren't replacing printed media. Self designated reading preferences are the new mutually defined social business media. But the term "personalized preferential indexing" is not good keyword. Personally selected reading habits are what search engines look for when sorting through non finite internet source indexes. There must be a way to crack the impersonal Index Code.
Declarations and predictions aren't any fun. But a story about how to successfully tell good stories that come true, now that's good reading. MERCURY PRESS SHATTERS CLASS CEILING The only question is, How? How can a free press shatter the class ceiling? What was once thought spiritual fiction has become scientific fact. Popular paranoia is played out. Truth is much more oppressive, and boring. No need to check under the bed for electronic bugs, privacy is dead. Now we want the search engines to notice us. Don't look for a hidden enemy, if you are reading this you will probably have to create one of your own. Poverty isn't the enemy. In this age of intrusive profiling, marketing campaigns and machine learning, poverty is your only true friend. Small is safe, small is free, small is trouble free Bull Shit. Small may be beautiful, but big is just big.
This is where the fiction becomes the fact. If I tell you the truth I don't get payed. If
I tell you stories, (most of which people don't remember anyways) and I get payed big bucks. The psychic reader is a bull shit artist. Ces se moi? (Is that me?) Do you want good story or not? The truth is boring. It's the lie that comes true, (The True Hoax) now that's good reading.
Now in order for this to work correctly, you must never believe a word I'm saying, ever. Whether I'm right or not is secondary. The only way any of this makes sense is you must think critically. Get it. The pressure of the word is in it's suspense, not boring predictability. I tell the truth you know, that's easy. I tell you the truth you don't know, and you will fight me kicking and screaming all the way. But you will remember. (It's true.) The frivolity of the MERCURY PRESS is in that you won't know what is true. Am I lying to you when I tell you the truth? Now that's good satire.
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