I take great pleasure in watching the behavior of the market research algorithms used to target advertising over the web. I'm one of those geeks who is pleasantly insulated by my limited interests. I only use you tube for music and the ads are directed by my use of all three of my browsers although I rarely overlap any one browser's specific use. I never use the web for searches. Similarly, my g + account grasps nothing of the real content of my blogs, when it tries to tag me. I love the music I get to hear and I resultantly post links to g +. As much as I complain about the arbitrary nature of the quirks designed into almost all over engineered software, sometimes the interactive elements of the lower layers of processing entertain me to no end. As much as I believe that the notion of "Usability" is the biggest hoax perpetuated by the economy of sale and mass consumer marketing, I do understand the real problems confronting the interactions of business departments with design. These are in fact where almost all of the problems of mass marketing arrive, we want to believe in what we are selling. When we look at business in terms of a heuristic, we come up against that inevitable threshold of uncertainties.
Point is, market research algorithms try to approximate my customer potential, by trying to predict what I may want to buy. I too am always guessing at what a client may want to hear from me, fully aware of all the moral hazards that accompany psychic reading, intuitive diagnostics and the speculative arts in general. As much as I have already written on the subjects of the business of consultation, I as of yet have little awareness of how many of my clients and readers truly understand what it is I have been talking about. Making comparisons between something as low rent and throw away as psychic reading with the other high dollar speculative arts of diagnostics, systems analysis, medicine, law, economics, and worst of all politics, has made me a "Web Pariah." I am confronted with the horrible moral crisis that every ethical consultant should have to consider, and yet I'm supposed to be the lightweight. Uncertainties abound in the worlds of business, medicine, the sciences, law, finance, and again worst of all, politics. There are no guaranties, and most of the time you don't get your money back.
One of the main reasons I am despised by most so called psychics is that I don't pretend to be psychic. I am an artist. I work with checklists, processing loops, palettes, and many more ways of departitioning memory. I still find it amazing that my blogger software likes to tell me that there is no such word as departioning, as if it is an authoritative arbiter on the correct usage of spelling in grammar. Contrary to popular prejudice, being deemed correct need not be the same thing as being honest. In procedural analysis often times we may want to see boundaries to understanding removed. Resultantly, we may speak truthfully but are not heard. That is not the fault of heuristics. Man is not just a "Rational Thinking Machine," we must also understand how we are individually stroked. This fine art of understanding may not be reducible to an algorithm. I feel we may have covered this topic for today. Thank you for your attention.
