Monday, June 8, 2015

MERCURY PRESS (News So Fast It Isn't Even True)



                   Good news travels fast digitally. We have the internet, but the have nots, have not. We get to read whatever we want today.  Most people never get to read much of anything very interesting. Fear tops the news. What do you want to read about? The privilege to choose is a huge responsibility. I know, let's start a fictional news service, a Mercury Press. People love a good read. Our biggest luxury is having the time to read what we want to read. Reading is a privilege. (Now the readers are getting read.)

                   Blurred lines connect journalism with storytelling? Magazines predict the reading habits of subscribers. (Reading the readers?) We aren't replacing printed media. we're going digital. Self designated reading preferences guide the new mutually defined social business media. But the term "personalized preferential indexing" is not good keyword, but preference profiling is. Personally selected reading habits are what search engines look for when sorting through your internet source indexes. There must be a way to crack that impersonal Index Code. (Could there be, Creative Personalization?) I don't want to Goggle for just the answers one at a time I'm efficiently asking the data banks to help process social problem sets. From Chemistry and Math Physics to Sensitive Boundary Definitions, I want information. Communities alone are top removed. The Culture of Personal Magazine fills the gap by revealing hidden biases and potentials.

                   Declarations and predictions aren't fun. But stories about great story telling that comes true, now that's good journalism. MERCURY PRESS SHATTERS CLASS CEILING The only question is, How? How can a free press shatter a class ceiling? What was once thought to be a spiritual fiction, is now becoming a scientific fact. Popular paranoia has played out, nobody likes feeling powerless. The truth is far more interesting anyways. Don't check under the bed for electronic bugs, privacy is dead. Now we actually want the search engines to find us. Don't look for a hidden enemy, if you are reading this you will probably have to create one of your own. Poverty isn't the enemy. Ignorance is. In this age of intrusive profiling, marketing campaigns and machine learning, and popular propaganda is the new normal. Small is now safe, small is free, and small remains trouble free. Small is beautiful. Mercury is very small.

                    This is where the fiction becomes the fact. If I don't tell you the truth I won't get payed. I tell you stories, (most of which people don't remember anyways) and I get payed big bucks for basing my stories on the truth. As close to the truth as is at all possible. The psychic reader is a bull shit artist. Ces se moi? (Is that me?) Do you want good literature or not? The truth is never boring. It's the lie that brings you down and wastes your time.

                    Now in order for this to work correctly, you must never believe a word I'm saying. Whether I'm right or not is secondary. The only way any of this makes sense is you must think critically. The pressure of the word is in it's suspense, not boring predictability. I tell the truth you know, that's easy. I tell you the truth you don't know, and you will fight me kicking and screaming all the way. But you will remember. (It's true.) The frivolity of the MERCURY PRESS is in that you won't know what is true. Am I lying to you when I tell you the truth? Now that's good satire.

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