Marketing to a youth audience has become the sport of finance. Young people today are online. The generation gap has become a technological divide. Children dream of working in business and I. T. Everything now days is about Virtual Profile. No need for getting out of pajamas, roll out of bed and log in for work. Being self taught and or very motivated is the only way to make sure you get the education you pay for. Resumes are getting progressively irrelevant. Your online profile doesn't have to match, if you can launch successful product offerings. Shadow domains and avatars make us indifferent to the Facebook and Google. Who cares if you are a fraud if you are successful. Pathology sells.
As the dominant culture of gerontocracy continues to die off we are seeing the atmosphere thin at the top. Who and what are taking aim into that power vacuum that will suck the young modern affluent into the newly vacated positions of influence at the top. Movies about teens exploited for their courage and beauty tells us where we are going. Eat my children. Eat right. You are going to have to compete with ancient wise asses like me.
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